Here is a scenario that most website builder reseller professionals would have faced.
Resellers would have opted for a white label website builder that best matches their technical expertise and requirements, and completed a fair number of projects. Completing projects from close known circles would have occupied the initial list of client base. However, there will come a time where you will have to put in the extra bit of effort to acquire new clients.
Understanding the Sales cycle:
Understanding the sales cycle is important if you are looking to acquire new clients through marketing activities. It can be through Google Ads or Social Media promotions that you plan to onboard new clients. But, what you have to do before that is to define your target segment.
So, how exactly do you define your target segment?
Depending on the feature-set that the private label website builder platforms offer you and your prowess overusing the different options available in the builder, you will know what kind of clients you can cater to. Your marketing campaigns can be targeted to this interest group. It can be directed towards small businesses, educational institutions, plumbers, electricians, or any field that you can work on. But, do your research before you start your marketing activities.
Keep your portfolio ready:
If you increase your client base, then it is important to have an impressive portfolio. A list of all the projects that you have completed so far. It is important that you mention the noteworthy projects separately. It is important that you mention separately the works that you have done for each and every industry. This will help the target audience to check your portfolio according to their interests.
If you are planning to target only businesses related to a particular industry type, then it is important to prepare a portfolio just for that. Make it available across all your professional pages as well.
Have a strong social presence:
A website that holds all the key information about your website-building skills needs to be supported with an equally effective social media profiles. Presence across social pages like Facebook, Instagram, and LinkedIn is key to sell your website design services. You can follow different approaches for each platform. For example, for Facebook and Instagram, you can go on with a B2C approach, whereas in LinkedIn, you can go about with a B2B approach. Prepare a calendar with post and promotion plans for the upcoming weeks and make sure you monitor its performance to measure the value you get out of it.
The latest trend in the field of marketing, especially among newly evolving companies, is to work with noteworthy influencers and give their product the necessary push that they demand. In the case of website design services, it is important for you to approach influencers who are related to that space. If you have built a great website for a client with a great social presence and followers, you can approach them to give you a review about your service and get it posted on their social profiles. It is going to help you get a significant brand reach and eventually lead to sales.
If you are a website builder reseller looking to make it big at the website design service front, understanding and working on the above-mentioned techniques can surely bring in value.